• 5
  Jun

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• estratadmin
• Tags: marketing, milestones, SEO, social media, wordpress
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Choosing the right SEO Company can be a daunting task because you cannot measure all the info each of this company provide to you. One might say that they are the best but yet they put a free ad (link of their website) on your website leaving you to advertise their company for free without letting you knows.
Or they can promise you to be on top of google search, this of course is the easy task, keeping you there, however; is the hard part. While every company is different and YES, there is more than one way to things especially when it comes to technology.

Your homework becomes more difficult.

The first thing you have to do is set your goals. You can start your search based on that matter alone and work yourself backwards.

Keep in mind that marketing budget must be set, you cannot move anywhere without having this set, but remember this doesn’t have to be set in stone. Be ready to increase or decrease your budget according to your goals.

Our experience has been that most don’t know where to start, which is o because this has helped us to get them going from the ground up and develop a full marketing strategy.

To Social or not to Social?

This is the million dollar question, because there are so much social media networks that it will be nearly impossible to keep up with update on each and everyone one of them. This has to be of course done along with your goals so this can receive a check mark as you establish those goals.

The main point is that everyone out there has proclaimed themselves to be SEO experts just because they can set up a WordPress website. This can be more further from the truth. You have to be ready maintaining the SEO efforts for as long as your marketing plan was targeted. No exceptions to this rule if you are after hard measureable results.

Some say to ask for a past list of stories, while this may be helpful this can also be unmeasurable because most often than not, if a client kills the efforts this result in as little as 4 moths all the effort can be untraceable. Keep milestones on track based on your marketing plan.

As far as communication, always talk on the phone and make sure you speak the same language, yes I know many company outsource this job to, you guess it… India or Philippines. While this is normal in this type of industry, the person guiding these sub-contractors have to know what he is requesting and also, he has to be able to understand. You on the other hand, if you are trying to learn it at the same time as saving a couple of penny’s, make sure that you are prepare to get what you paid for because the marketing side of your business is the most important and cannot be left to chance.